Gym Generation® is a Swiss gym clothing brand for men – built for training, everyday wear and the lifestyle around it. Since 2013, we have been developing gym wear, gym clothes and training apparel for athletes who want to perform in the gym and still look sharp outside of it: clean cuts, honest quality, designed in Switzerland, worn by real athletes and shipped directly from our own warehouse.

Gym clothes for men built for hard training and everyday wear

Here you find everything you need for your training: T-shirts, tank tops, stringers, shorts, training pants, joggers, hoodies and jackets. Every piece is made for weight training, bodybuilding and calisthenics – with cuts that move with you and are easy to combine.

Whether you are building size, strength or a more defined look, you will find strong basics as well as pieces that stand out in the gym. No scratchy neck labels, no cheap throwaway feel: our printed neck labels feel cleaner, and our prints are made to handle wash after wash, session after session. This is not short-lived gym fashion, but gym clothes built to stay in your rotation – your full training wardrobe in one place, from warm-up sets to the last heavy rep.

Gym Warriors – our symbol for heavy training and discipline

Gym Warriors® is the sub-brand of Gym Generation – and the logo you will find on many of our products: from shirts, tanks and hoodies to serious gym gear such as lifting straps, wrist wraps, gym gloves and weightlifting belts.

The Gym Warriors logo stands for the uncompromising side of the brand: heavy weights, clear goals and equipment that does not give up when training gets serious. Whether it is gym clothing or training accessories, every product follows the same standard: it has to fit well, look strong and hold up to what your training demands.

That is how we build a complete range from one brand – developed by people who do not just sell gym wear, but train under the bar themselves.

Gym Generation since 2013 – shipped from our Swiss warehouse

Gym Generation has stood for Swiss gym wear since 2013 – with our own brand, our own stock and direct shipping without dropshipping. More than 60,000 customers have already ordered from us, our products are rated 4.7 out of 5 stars from over 1,000 reviews, and Gym Generation has already exhibited three times at FIBO, the world’s largest fitness trade show.

In Switzerland, we usually deliver within 1–3 working days directly from our Swiss warehouse. We also ship international orders from Switzerland – from Liechtenstein to the USA and Australia. You order directly from the brand, without middlemen and without anonymous shipping channels. If the size does not fit, you can exchange the item easily according to the details on our shipping and returns page.

Gym wear for the gym – and everything after

Good gym wear should not only fit well during your workout. Our cuts and matching designs work in the gym, on the street and in everyday life – as the base for your gym outfit or as part of your daily look. That is exactly our approach: Gym. Street. Everyday.

Want a complete gym set? Combine a stringer with shorts, a hoodie with joggers or a tank top with training pants – and build your own gym outfit for men. All key categories are in the Gym Generation range: tank tops, stringers, T-shirts, hoodies, training pants, shorts and Gym Warriors equipment.

You also find the right gym gear in one place – from lifting straps and lifting grips to backpacks, gym towels and training accessories. So you get the gym clothes and equipment you actually need, without comparing ten different shops.